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Iona [Womens]
Iona [Womens]
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Iona is knitwear in its purest form. Made in Britain from undyed British wool, it’s warm, dependable and at home in the hills - just like the sheep that provided the wool! With a relaxed fit and roll neck, it’s built for layering on chilly walks, bothy nights and quiet campsite evenings by the fire. A secretly technical jumper with natural character.
Highlights
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100% British wool - naturally warm, breathable and durable
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Made in the UK - local craft with a lighter footprint
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Relaxed, boxy fit - easy comfort and simple layering
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Naturally antibacterial - stays fresh, go longer between washes
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Undyed yarn - straight from sheep to jumper with nothing added
Performance on the trail
Wool has always been the outdoor original - warm when wet, breathable, naturally odour-resistant and tough enough for decades of use. Iona brings those qualities together in a relaxed, boxy fit that’s easy to layer over base layers or tees. The roll neck keeps the draughts out, while side slits and a dropped hem give you freedom to move. Subtle details like dip-stitch cuffs add a clean finish, but it’s still a hardy piece of knitwear designed to be lived in day after day.
Lower impact by design
Iona is made in Britain from 100% British wool, cutting down transport miles and supporting local skills. Using undyed yarn means fewer processes, letting the natural tones of the fleece speak for themselves. Renewable, biodegradable and long-lasting, it’s a jumper made to tread lighter while keeping you warm year after year.
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![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/womens-iona-2025.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-location-4.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-location-3.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-womens-2025-1.jpg?v=1793922849&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-womens-2025-4.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-womens-2025-5.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-womens-2025-3.jpg?v=1793922848&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-womens-2025-2.jpg?v=1793922847&width=1445)
![Iona [Womens]](http://marketavenue.shop/cdn/shop/files/iona-location-2.jpg?v=1793922853&width=1445)