{"product_id":"iona-womens","title":"Iona [Womens]","description":"\u003cp\u003eIona is knitwear in its purest form. Made in Britain from undyed British wool, it’s warm, dependable and at home in the hills - \u003cem\u003ejust like the sheep that provided the wool!\u003c\/em\u003e With a relaxed fit and roll neck, it’s built for layering on chilly walks, bothy nights and quiet campsite evenings by the fire. A secretly technical jumper with natural character.\u003c\/p\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% British wool\u003c\/strong\u003e - naturally warm, breathable and durable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMade in the UK\u003c\/strong\u003e - local craft with a lighter footprint\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelaxed, boxy fit\u003c\/strong\u003e - easy comfort and simple layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNaturally antibacterial\u003c\/strong\u003e - stays fresh, go longer between washes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUndyed yarn\u003c\/strong\u003e - straight from sheep to jumper with nothing added\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerformance on the trail\u003c\/h3\u003e\n\u003cp\u003eWool has always been the outdoor original - warm when wet, breathable, naturally odour-resistant and tough enough for decades of use. Iona brings those qualities together in a relaxed, boxy fit that’s easy to layer over base layers or tees. The roll neck keeps the draughts out, while side slits and a dropped hem give you freedom to move. Subtle details like dip-stitch cuffs add a clean finish, but it’s still a hardy piece of knitwear designed to be lived in day after day.\u003c\/p\u003e\n\u003ch3\u003eLower impact by design\u003c\/h3\u003e\n\u003cp\u003eIona is made in Britain from 100% British wool, cutting down transport miles and supporting local skills. Using undyed yarn means fewer processes, letting the natural tones of the fleece speak for themselves. Renewable, biodegradable and long-lasting, it’s a jumper made to tread lighter while keeping you warm year after year.\u003c\/p\u003e","brand":"Clearance","offers":[{"title":"8 \/ Gritstone","offer_id":52911817392344,"sku":"TCAKIONAW-8-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"10 \/ Gritstone","offer_id":52911817425112,"sku":"TCAKIONAW-10-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"12 \/ Gritstone","offer_id":52911817457880,"sku":"TCAKIONAW-12-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"14 \/ Gritstone","offer_id":52911817490648,"sku":"TCAKIONAW-14-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"16 \/ Gritstone","offer_id":52911817523416,"sku":"TCAKIONAW-16-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"18 \/ Gritstone","offer_id":52911817556184,"sku":"TCAKIONAW-18-GRT","price":79.97,"currency_code":"USD","in_stock":true},{"title":"20 \/ Gritstone","offer_id":52911817588952,"sku":"TCAKIONAW-20-GRT","price":79.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/8222\/0504\/files\/womens-iona-2025.jpg?v=1793922847","url":"https:\/\/marketavenue.shop\/products\/iona-womens","provider":"Westmere House","version":"1.0","type":"link"}